DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Demandbase's Advanced Reporting for Advertising: What the Embedded Looker Instance Actually Changes
Most B2B ad dashboards tell you how much you spent, not whether it moved accounts toward revenue. Demandbase's embedded Looker instance promises to close that gap, here's what the four pre-built dashboards actually do and whether they'll change your board conversations.
Build a Live Data Stack With MCP for Smarter Campaign Performance
Your AI is running on stale fuel, exporting CSVs, pasting into Claude, and acting on data that's already three days old. There's a three-layer stack that changes this fundamentally, and it's the difference between AI as a novelty and AI as infrastructure your CFO will actually fund.
Why Your B2B PPC Metrics May Be Lying to You
Your Google Ads dashboard says the campaign is working. The CRM says otherwise. When your sales cycle runs 84 days and involves six to ten decision-makers, a 28-day attribution window captures a fraction of the conversions your campaigns actually influence.
Reddit Ads Data in Redshift: The Pipeline That Actually Closes the Loop
Most marketing teams treat Reddit like a side experiment, but when you warehouse Reddit Ads data in Redshift, you unlock subreddit-level insights that reveal which communities actually care about your product. The connector exists, the schema is clean—the question is whether you're willing to close the loop.
Teads Data in Claude: What It Means for Your Media Mix Model
A 10-hour report built in 20 minutes—that's what happens when you can query Teads data directly in Claude using plain English. The new Supermetrics integration shifts the analyst bottleneck from data wrangling to decision-making, changing the operational math for marketing teams running outstream video campaigns.
Google's Product Feed Strategy Points to the Future of Retail Discovery – And Most Marketing Teams Are Measuring It Wrong
Google's treating product feeds as infrastructure, not just Shopping campaign inputs – and most marketing teams are still measuring success with 2019 scorecards. The companies that get this shift are capturing visibility across AI search, YouTube, and visual discovery while competitors focus on single-campaign ROAS.