DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
What High-Citation Brands Do Differently in AI Search: The 2026 AEO Playbook
Sixty-eight percent of Google searches now end without a click, and only 20% of marketing teams are doing anything about it. Here's the uncomfortable truth about why your traffic is down while your rankings stayed the same, and the structural shifts that separate cited brands from invisible ones.
The B2B Trust Gap: How AI Is Reshaping Buyer Trust and GTM
Only 11% of B2B buyers trust vendor marketing materials, and AI is fundamentally reshaping how purchase decisions happen. The funnel isn't broken—it's been replaced by something messier, faster, and largely outside our control.