DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Become the Answer in AI Search: The ASC Framework
Your competitor just got cited by ChatGPT three times. You didn't. Not because your content is worse, but because it wasn't structured to be extracted. Here's the framework that changes that.
The 2003 Framework That Was Already Doing Query Fan-Out
Turns out, that 'old school' nested keyword technique from 2003 was doing something we now call query fan-out, about two decades before anyone gave it a name. And in a world where AI systems generate hundreds of millions of novel queries daily, that prophetic approach is the only game worth playing.
What High-Citation Brands Do Differently in AI Search: The 2026 AEO Playbook
Sixty-eight percent of Google searches now end without a click, and only 20% of marketing teams are doing anything about it. Here's the uncomfortable truth about why your traffic is down while your rankings stayed the same, and the structural shifts that separate cited brands from invisible ones.
The Technical Signals AI Search Uses That Most SEOs Still Aren't Optimizing
Nearly 90% of brands are completely invisible to AI search, and it's not because they're bad at SEO. We've been teaching AI to read our content while forgetting to teach it what we actually mean. The brands that figure out this distinction now will own the citations while everyone else optimizes for rankings that matter less every quarter.
Building a Content Strategy for the AI Search Customer
Your buyer just asked ChatGPT which B2B platform solves their problem. Your competitor got mentioned. You didn't. If your content strategy hasn't caught up to AI search, you're not just behind, you're invisible at the moment of decision.
Your Org Chart Was Built for a Search Engine That's Disappearing
Which line item in your marketing budget owns whether ChatGPT recommends you? The silence that follows that question in planning meetings tells you everything, we've built entire departments around a funnel that assumes buyers click search results, but increasingly, they just ask an AI and get three vendor names.
GEO: The Marketing Discipline You're Probably Ignoring (And Shouldn't Be)
Ask ChatGPT to recommend a marketing platform and see if your brand shows up. If not, you're invisible to half your potential customers. Welcome to Generative Engine Optimization, and if you haven't built this into your strategy yet, we need to talk.
How to Do Prompt-Based Keyword Research to Show Up in AI Search
Your buyers are building their shortlists in ChatGPT before they ever touch Google. If you're still optimizing for two-word keywords, you're fighting for a shrinking slice of the pie while AI search grows 527% year-over-year. Here's how to find the actual prompts that matter.
Topical Gravity: Why Your Search Strategy Needs to Think Bigger Than Keywords
I spent 2024 obsessing over individual keyword rankings like fantasy football scores, completely missing the forest for the trees. The trees, it turns out, were on fire. Here's the framework that finally matches how search actually works in 2026.