DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Four Growth Plays That Actually Work Right Now
Customer.io hit 11,000 AI citations in five months. LinkedIn articles are outranking company websites in ChatGPT. These aren't conference theories, they're documented wins from B2B marketers who shared the exact mechanics. Here's what's actually working right now.
The Measurement Gap: How SEO Teams Are Tracking AI Citations Across Six Engines
Your brand can rank first on Google and be completely invisible in ChatGPT, and only 14% of marketers are tracking that gap. Here's how SEO teams are building measurement systems across six AI engines before their next board review.