DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
WebMCP Turns Your Website Into an Attack Surface
Your marketing team just made your site agent-ready, and now your competitors can hijack the AI agents your prospects send to evaluate you. The attack surface is yours, here's how to close it before someone else uses it.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.
Google's Agentic Shopping Bet: What the GML 2026 Announcements Mean for Your Pipeline
While OpenAI retreats from native checkout after disappointing merchant results, Google doubles down with expanded Universal Commerce Protocol integration across Search, YouTube, and Maps. The question isn't whether agentic commerce will matter—it's whether your pipeline models are ready for a $190-385 billion shift in how customers discover and buy.