DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Martech Reckoning: Why 2026 Is the Year of Fewer Tools and Harder Questions
Martech utilization has dropped to 49% while CEOs rate AI as critically important. The gap between executive belief and stack performance is about to trigger some very uncomfortable budget conversations, and the CMOs who survive will be the ones who can prove exactly which tools drive revenue.
Your Summer Reading List Won't Save You (But These 5 Books Might Help)
Google's biggest search redesign in 25 years is already hitting your traffic dashboards, and most marketing leaders are treating it like a technical problem their team "handles." Here's why understanding the corporate chaos behind these changes matters more than any tactical SEO adjustment.
Profound vs. Scrunch AI for AEO ROI: The Real Comparison Starts With Attribution
AEO is colliding with marketing automation in 2026—and that changes what ROI even means when you compare tools like Profound and Scrunch AI. The real difference isn't in features; it's in whether the tool can survive contact with your attribution system.