DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google Ads Tracking in 2026: Five Fixes That Actually Move the Forecast
Your Smart Bidding is only as good as the signals feeding it, and most accounts are bleeding budget into modeled guesswork without knowing it. Here's the five-point audit that separates predictable pipeline from CFO heartburn.
Why Your B2B PPC Metrics May Be Lying to You
Your Google Ads dashboard says the campaign is working. The CRM says otherwise. When your sales cycle runs 84 days and involves six to ten decision-makers, a 28-day attribution window captures a fraction of the conversions your campaigns actually influence.
Google Just Killed Standalone Display Campaigns. Here's What Your Forecast Needs to Know.
Google's forcing Display campaigns into Demand Gen by 2027, and that timeline changes how you'll model upper-funnel spend for the next eighteen months. Here's what you lose, what you gain, and how to structure a pilot that gives Finance the numbers they need before the automatic migration kicks in.
Wiring Asset Studio Into Performance Max in 2026 Without Losing Per-Variant CPL: The Parallel Asset Group Split
Your CFO wants to know why CPL jumped 23% after adding Asset Studio variants to Performance Max. The problem isn't the AI-generated creative—it's that you lost per-variant cost visibility when everything got blended together. Here's how to structure parallel asset groups that preserve measurement while scaling creative velocity.